We had a problem. Hostplus’ BAU workload was overwhelming, weighed down by inconsistent, illegible designs and manual rollouts. They came to us needing to claw back a 30% productivity gain across their advertising outputs. So, we decided to systematise their entire design architecture.

Driving this project, I collaborated closely with our internal dev and animation teams to overhaul their brand system. By establishing strict, accessible design and motion guidelines, introducing scalable AI-generated 3D assets, and building automated templates within the BRX platform, we streamlined their production process from top to bottom.

After presenting the new strategic direction to Hostplus’ brand team, marketing team, and stakeholders, we achieved a 40% productivity gain on all BAU work. By drastically reducing design time and solving core legibility concerns, we freed up resources for bespoke creativity and delivered a stronger, highly recognisable brand.