Hugging Pack

Art Direction | Digital Design | Print
BRX

Year
2022

Building on the technicolor brief, I devised a fantastical approach to rekindle the enthusiasm of travel experts, fostering engagement with the revamped Flight Centre NZ sale assistance package. The significance of the hugging pack is evident in the statistics - the likelihood of converting an existing customer is 60-70%, as opposed to 5-20% for new customers. Repeat customers, on average, tend to book more components. 

The integration of an engaging and inspiring visual element to complement the updated hugging pack information is anticipated to translate into tangible profits for the business.

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