Black Lotus
Brand Development.
Active Asia Ltd. 2019
A digital approach to boutique luxury travel. Travel has always been a personal experience between a travel agent and a traveller. As we transition into a digital world, further from face-to-face conversation, Black Lotus’ mission is to bring personality back into travel planning.
Independently concept, designed, and crafted this side brand with some oversight from the creative director. Consequently, I assisted in curating content for web, a social media content plan, and liaising with MediaWorks to secure a $15,000 OOH package dedicated to supporting small businesses. The two 3mx5m OOHs resulted in 245,000 impressions over 7 days resulting in a 300% uplift in sales.
3x5m digital billboards.
Located at Britomart interior train station & Britomart Exterior building.
Experiences.
Let’s stray from the ‘touristy’ experiences and find something weird and wonderful for you. Get off the pavement and onto the beaten track with these experiences.
Individual banners were created for experiences to highlight curated tours to appeal to different audiences that crave different elements from their travel.
