National
Gathering
Art Direction | Digital Design | Motion | Rollout
BRX
Year
2023
Introducing "Black is the New Red: National Gathering" – a milestone event marking our company's first profitable year since COVID-19. While the title playfully nods to "Orange is the New Black," the show's theme didn't quite fit the evening's tone. Instead, our announcement video drew inspiration from "Men in Black," and we used a halftone technique in the event materials to pay homage to the original "Men in Black" comic.
Turn the lights off
To build excitement for the evening, we used a video to announce the theme and set the stage for the celebration. We darkened the room to create anticipation and played the video, leaving everyone in suspense until the visuals began (skip to 10 seconds - you’re welcome).
Rise up.
The theme of the day conference was "Rise Up," symbolized by a phoenix to represent the company's resilience in overcoming recent travel industry challenges. I successfully pitched an abstract phoenix design, utilizing the blend tool and rainbow gradients to depict various pathways and connections. This design reflects the company's diverse employees coming together to form a unified vision.
