Within the New Zealand travel scene, Flight Centre is celebrated for its authenticity and innovation. By adapting to the local market, the company has refined its online, print, and overall brand presence to ensure it remains relevant and resonates with customers. Despite these transformations, Flight Centre remains committed to delivering top-tier quality and competitive products, balancing innovation and tradition, and reinforcing its enduring authenticity and excellence.

Over time, I have played a continuous role in the evolution of Flight Centre's brand codes, templates, and campaign creatives. Every designer worldwide has the opportunity to pitch a concept that can be implemented globally. Some of my successful contributions to the global team include brand sweeteners, holiday events, and tactical creatives that I conceptualized, pitched, and created across all channels and specific sizes for all regions. When creating global campaigns featuring the captain, it's essential to use the appropriate captain for each region, including Canada, South Africa, Australia, New Zealand, and Britain’s shared captain