Within the New Zealand travel scene, Flight Centre is celebrated for its authenticity and innovation. By adapting to the local market, the company has refined its online, print, and overall brand presence to ensure it remains relevant and resonates with customers. Despite these transformations, Flight Centre remains committed to delivering top-tier quality and competitive products, balancing innovation and tradition, and reinforcing its enduring authenticity and excellence.
Over time, I have played a continuous role in the evolution of Flight Centre's brand codes, templates, and campaign creatives. Every designer worldwide has the opportunity to pitch a concept that can be implemented globally. Some of my successful contributions to the global team include brand sweeteners, holiday events, and tactical creatives that I conceptualized, pitched, and created across all channels and specific sizes for all regions. When creating global campaigns featuring the captain, it's essential to use the appropriate captain for each region, including Canada, South Africa, Australia, New Zealand, and Britain’s shared captain
flight centre
Brand Development.
Flight Centre Travel Group. 2023-2024
Global Easter Campaign, Animated Social Story
Global Easter Campaign, Animated Digital Screens
Brand Sweetener
Enhance Flight Centre’s brand visibility with standout graphic design services that set FC apart. From web banners, EDMs, and half-page ads to digital screens, social posts, and stories, I created eye-catching and fun designs tailored to different regions with Flight Centre's additional captains in Canada and South Africa.
Photobashing and the incorporation of AI to create assets like the Trustpilot cardboard plane and legs, to expanding background imagery.
Brand Sweetener - Car Hire, Web Banners
Brand Sweetener - Car Hire, Animated Digital Screen
Brand Sweetener - Trustpilot, Animated Digital Screen
Sunshine
state of Mind
Flight Centre’s first taste of 3d in the digital marketing space. We rolled out globally across 4 continents to be used to promote tactical beach getaways.
The full scoop of this campaign included TVC, Digi screens, Web Banners, animated eDM banners, Social posts & stories, HTML, half-page press, OOH, and web tiles.
All assets were modelled, textured and animated in Blender and composed in After Effects. Flight Centre went on to develop inspirational 3D billboards through an agency.
Sunshine State of Mind, Web Banners
Sunshine State of Mind, eDM Banner
Sunshine State of Mind, TVC Intro
12 days of deals
The 12 days of deals creative was a tactical campaign in the month of December. This project was essentially 12 campaigns to be created and distributed in 2 deliverables in a tight turnaround as paid media and own channels were required to go live.
Crafting this tactical entailed producing 12 captivating assets distributed across channels – 6 OOH, 2 paid social, 4 HTML, and 3 web banners over 12 days, complemented by a EDM send. Extending nationwide across 7 digital screens and 5 city-specific screens, I meticulously crafted 198 assets in total.
12 Days of Deals, Outdoors
The campaign's landing page drew an impressive 25,997 views, emerging as the most visited during the period and translating into a substantial $273,076 in online TTV. An email push on the 22nd reaped 3 conversions, adding $2,147.96 in revenue and generating 10 enquiries. Our "12 Days of Deals" not only captivated with festive allure but also delivered substantial returns, marking it a triumph in engagement and revenue generation.
Deals for everyone
A monthly ‘Deals for Everyone (DFE)’ brochure was distributed to the stores, outlining our top deals during that marketing cycle.
This print turnaround would often be within a week on top of day-to-day campaign tasks to manage. As the “DFE” is new to the New Zealand market, it was constantly evolving and I was very hands-on in creating creative solutions to making these changes.
